Incentive Programs

Great Mailing Opportunities – The 2016 Mailing Promotions continue to build on the engagement strategies of the 2015 Promotions. The promotions focus on providing marketers with the opportunity to engage their customers by using dynamic color, new print techniques, mobile technology as well as traditional and innovative mail techniques. The promotions are designed to create excitement about mail and provide multiple opportunities for mailers to enhance the value of their mail.


2016 Promotions & Incentives

We've put together another year of Promotions & Incentives to help your business continue to increase the value of the direct mail you send to your customers.


First Class Mail Promotion

2016 Personalized Color Transpromo
Promotion Period: July 1st - December 31st, 2016
Since 2014, the USPS has provided this promotion to encourage mailers of bills and statements to use color messaging in order to create a greater connection to and response from consumers. This promotion will provide an upfront 2% postage discount to mailers who use dynamic/variable color print for personalized transpromotional marketing messages on their bills and statements. This approach is intended to continue to grow the value of First-Class Mail and encourage mailers to invest in color print technology. Registration runs May 15 through December 31, 2016.



Standard Mail Promotion

2016 Mobile Shopping
Promotion Period: July 1 – December 31, 2016
This promotion provides mailers with the opportunity to earn an upfront 2% postage discount by integrating mobile technology with direct mail. Using technology platforms such as Quick Response (QR) Codes, Snap Tags, Watermarks and other advanced technologies enables the customers to go from the mailpiece directly to an online shopping experience. This year adds social media opportunities through “Buy Now” features highlighted to support shopping during social media activities. This promotion encourages mailers to adopt technologies that create consumer excitement and highlight the connection between the mailpiece and the digital shopping experience. Registration runs May 15 through December 31, 2016.




2017 Promotions & Incentives

First Class Mail Promotions

2017 Earned Value Promotion
Promotion Period: January 1st - June 30th, 2017
Designed to slow the decline of First-Class Mail by encouraging mailers to promote this type of mail as a primary reply mechanism for their customers, while keeping the CRM/BRM envelopes in their outgoing mailpieces by providing a financial benefit when the CRM/BRM envelopes are used. Alternate Postage (also known as Share Mail) enclosures are an additional product that have been added to this promotion.Registration runs November 15th through December 31st, 2016.


2017 Personalized Color Transpromo
Promotion Period: July 1st - December 31st, 2017
Since 2014, the USPS has provided this promotion to continue to increase the value of First-Class Mail by encouraging mailers of bills and statements to leverage new color print technology. In doing so, a better connection and response from consumers is intended to occur. Registration runs May 15th through December 31st, 2017.


First Class and Standard Mail Promotion

2017 Emerging & Advanced Technology Promotion
Promotion Period: March 1st - August 31st, 2017
Encourage mailers to integrate direct mail with advances in mobile technology using NFC technology, Video in Print (ViP), Beacon technology, "Enhanced" Augmented Reality, Virtual reality or a Digital to Direct Mail experience to allow the recipient to engage in innovative digital experiences triggered from their mailpiece. New for this year is the inclusion of Virtual Reality to generate opportunities to immerse consumers by creating interactivity and harnessing a first-hand engagement experience. We have also added Digital to Direct Mail to this year's promotion to elicit a higher response from consumers by using dynamically printed, personalized messaging that is automatically triggered based on a digital interaction. Registration January 15th through August 31st, 2017


Standard Mail Promotions

2017 Tactile, Sensory & Interactive Mailpiece Engagement Promotion
Promotion Period: February 1st - July 31st, 2017
Since 2014, the USPS has provided this promotion to continue to increase the value of First-Class Mail by encouraging mailers of bills and statements to leverage new color print technology. In doing so, a better connection and response from consumers is intended to occur. Registration runs December 15th, 2016 - June 30th, 2017


2017 Direct Mail Starter Promotion
Promotion Period: May 1st - July 31st, 2017
*NEW* Opportunities for the small and medium market segments to grow and attract new mailers. This promotion is offered to first time mailers to promote events and offers that incorporate the use of print-mobile technology on up to 10,000 mailpieces during the length of the promotion. Any print-mobile technologies, such as (QR codes, barcode tracking technology, enhanced augmented reality (AR), Near Field Communications (NFC), or other print-mobile technologies currently approved in our promotions can be used to qualify for this promotion. Registration runs March 15th through July 31st, 2017


2017 Mobile Shopping
Promotion Period: August 1st - December 31st, 2017
Encourage mailers to adopt and invest in technologies that create consumer excitement and highlight the connection between the mailpiece and the digital shopping experience. It is designed to enable customers to conveniently go from the mailpiece, directly to a mobile optimized online shopping experience using technology platforms such as Quick Response (QR) Codes, Snap Tags, Watermarks and other advanced technologies. Registration runs June 15th through December 31st, 2017


General Information

Click here for more information on how to participate in Promotions Incentives.

  • Registration Information
  • Webinars
  • User Guides (for enrollment)
  • Other Resources

Contact Information: Incentive Programs Office - Email:
    earnedvalue@usps.gov
    FCMColorPromotion@usps.gov
    mailingpromotions@usps.gov
    tactilesensorypromo@usps.gov