2020 Mailing Promotions
Building on the success of past promotions, USPS has developed the 2020 Promotions Calendar for marketers, printers, and mailers. With these promotions, USPS expects to increase overall mail value and help businesses increase their return on investment in mail. Each promotion period ranges between 3 to 6 months.
The promotions for 2020 are:
- 2020 Tactile, Sensory & Interactive Mailpiece Engagement Promotion
- 2020 Emerging and Advanced Technology Promotion
- 2020 Earned Value Promotion
- 2020 Personalized Color Transpromo Promotion
- 2020 Mobile Shopping Promotion
- 2020 Informed Delivery Promotion
View the 2020 Mailing Promotions Calendar At-A-Glance
Business Customer Gateway (BCG) and Registering for Promotions
USPS® Mailing Promotions can play a powerful role in an integrated marketing campaign, helping to drive sales and deliver a solid ROI for businesses. Each promotion requires enrollment through the Business Customer Gateway (BCG). Once you enroll in you'll gain access to reporting that enables you to track the success throughout the promotion period. Click here to find out how to register.
2020 Tactile, Sensory, & Interactive Mailpiece Engagement Promotion
Promotion: February 1 through July 31, 2020
Registration: December 15, 2019 - July 31, 2020
Leveraging the physical aspects of mail as well as the advances in print technology, marketers can enhance how their customers interact and engage with mail to drive response rates. During this promotion, eligible mailers who incorporate a multi-sensory experience such as special visual effects, sound, scent, texture/tactile treatments, or even taste in their mailpiece may receive a postage discount.
Further questions about the Tactile, Sensory and Interactive Promotion can be directed to TactileSensoryPromo@usps.gov
2020 Emerging & Advanced Technology Promotion
Promotion: March 1 through August 31, 2020
Registration: January 15, 2020 - August 31, 2020
To ensure that direct mail continues to be a relevant part of the marketing mix, the Emerging & Advanced Technology Promotion encourages mailers to incorporate technologies such as "Enhanced" Augmented Reality, Virtual Reality and Mixed Reality, Near Field Communication (NFC), Video in Print (ViP) featuring Shoppable Video, Integration with Digital Assistants, and Digital to Direct Mail technology application in their mail campaigns.
Further questions about the Emerging & Advanced Technology Promotion can be directed to firstname.lastname@example.org
2020 Earned Value Promotion
Promotion: April 1 through June 30, 2020
Registration: February 15, 2020 - March 31, 2020
The 2020 Earned Value Reply Mail Promotion is intended to help slow the decline of First-Class Mail including Business Reply Mail (BRM) and Courtesy Reply Mail (CRM) pieces. As technology continues to disrupt mail volume, the Postal Service would like to encourage mailers to continue distributing BRM, CRM, and Share Mail pieces. Mailers who register their Mailer ID (MID) information and use eligible Intelligent Mail barcodes on their BRM, CRM, and Share Mail pieces may receive a postage credit for each mailpiece that is placed in the mailstream by the recipient and scanned during the promotion period.
Further questions about the Earned Value Promotion can be directed to email@example.com
2020 Personalized Color Transpromo Promotion
Promotion: July 1 through December 31, 2020
Registration: May 15, 2020 - December 31, 2020
The Personalized Color Transpromo Promotion incorporates marketing messages that use color, dynamic variable print, and personalization. By using color messaging in bills and statements, business mailers can enhance the value of First-Class Mail and foster a better connection and response from customers.
Further questions about the Personalized Color Transpromo Promotion can be directed to FCMColorPromotion@usps.gov
2020 Mobile Shopping Promotion
Promotion: August 1 through December 31, 2020
Registration: June 15, 2020 - December 31, 2020
The Mobile Shopping Promotion encourages mailers to send mailings that highlight the connection between the mailpiece and the digital shopping experience. It is designed to enable customers to conveniently go from the mailpiece, directly to a mobile-optimized online shopping experience using platforms, such as Quick Response (QR) Codes, Snap Tags, Watermarks, and other advanced technologies.
Further questions about the Mobile Shopping Promotion can be directed to firstname.lastname@example.org
2020 Informed Delivery Promotion
Promotion: September 1 through November 30, 2020
Registration: July 15, 2020 - November 30, 2020
The Informed Delivery® Promotion (ID Promotion) offers a 2% discount on postage for business mailers who launch Informed Delivery interactive campaigns with their physical mailpieces to reach and engage customers.
Further questions about the Informed Delivery Promotion can be directed to Promotion-InformedDelivery@usps.gov
Click here for more information on how to participate in Promotions & Incentives.