2022 Promotions and Incentive Programs
Building upon the success of prior Promotions Calendars, the Postal Service has developed a Promotions Calendar for Calendar Year (CY) 2022. The general purpose of the CY 2022 Promotions is to encourage marketers, printers, and mailers to utilize new technology and print techniques that enhance the traditional benefits of a physical mailpiece. This in turn will drive engagement and higher response rates and increase the overall return on the mailer's investment in mail. By encouraging the use of technologies integrated in mail, the Postal Service expects to increase the value of direct mail and retain the volumes of transactional mail, thereby ensuring long-term product growth. The promotion periods will range between 3 to 6 months in duration, starting as early as February 1, 2022.
Click here to find out how to enroll in the promotions.
The promotions for 2022 are:
- 2022 Tactile, Sensory & Interactive Mailpiece Engagement Promotion
- 2022 Emerging and Advanced Technology Promotion
- 2022 Earned Value Promotion
- 2022 Personalized Color Transpromo Promotion
- 2022 Mobile Shopping Promotion
- 2022 Informed Delivery Promotion
View the 2022 Mailing Promotions
View the 2022 Mailing Promotions Calendar At-A-Glance
2022 Tactile, Sensory, & Interactive Mailpiece Engagement Promotion
Promotion: February 1, 2022 - July 31, 2022
Registration: December 15, 2021 - July 31, 2022
The print industry continues to develop innovations in papers/stocks, substrates, finishing techniques and inks. New print elements can be incorporated in a mail campaign to engage a multi-sensory experience through special visual effects, sound, scent, texture/tactile treatments, and even taste. In addition, interactive mailpiece features (such as pop-ups, infinite folds, or other dimensional treatments) can help drive customer engagement. Neuroscience and neuromarketing research suggests that marketing materials that engage tactile experiences and/or other senses lead to potentially significant impacts on brand recognition and message recall. By leveraging advances in print and finishing technology, marketers and mailers can enhance the way consumers interact and engage with mail to drive customer engagement and response rates.
Further questions about the Tactile, Sensory and Interactive Promotion can be directed to TactileSensoryPromo@usps.gov
2022 Emerging & Advanced Technology Promotion
Promotion: March 1, 2022 - August 31, 2022
Registration: January 15, 2022 - August 31, 2022
As mobile marketing and other print strategies evolve, mail has the potential to offer greater value by engaging customers in new and exciting ways. In order to ensure that direct mail continues to be an essential part of the marketing mix, the Postal Service is offering another promotion encouraging customers to incorporate eligible technologies such as NFC technology, Video in Print (ViP), "Enhanced' Augmented Reality, Virtual Reality, Mixed Reality, and Integration with Voice Assistant (Basic and Advanced). New to this years promotion, we are offering two discount levels (either 2% or 3%) depending on the complexity of the technology employed.
Further questions about the Emerging & Advanced Technology Promotion can be directed to email@example.com
2022 Earned Value Promotion
Promotion: April 1, 2022 - June 30, 2022
Registration: February 15, 2022 - March 31, 2022
With the Earned Value Promotion, mailers earn a $0.02 per mailpiece credit by using Business Reply Mail (BRM), Courtesy Reply Mail (CRM), and Share Mail to facilitate customer engagement. Reply pieces create an easy and efficient way for you to get the responses you need. These credits can be applied to future mailings using First-Class Mail Presort and Automation cards, letters and flats, and USPS Marketing Mail letters and flats
Further questions about the Earned Value Promotion can be directed to firstname.lastname@example.org
2022 Personalized Color Transpromo Promotion
Promotion: July 1, 2022 - December 31, 2022
Registration: May 15, 2022 - December 31, 2022
The 2022 Personalized Color Transpromo Promotion encourages mailers to highlight marketing messages using color, dynamic variable print, and personalization within bill and statements. Color messaging can help draw attention to your offers. Personalization incorporated in bills and statements enhances the value of First-Class Mail by fostering a better connection and response from consumers.
Further questions about the Personalized Color Transpromo Promotion can be directed to FCMColorPromotion@usps.gov
2022 Informed Delivery Promotion
Promotion: August 1, 2022 - December 31, 2022
Registration: June 15, 2022 - December 31, 2022
The Postal Service has created its own omni-channel tool for mail through the development of the Informed Delivery platform. In an effort to help mailers improve the results of their Informed Delivery campaigns, the Postal Service is offering a 4% discount off postage for mailings that use best practices and techniques in their Informed Delivery campaigns.
Further questions about the Informed Delivery Promotion can be directed to Promotion-InformedDelivery@usps.gov
2022 Mobile Shopping Promotion
Promotion: September 1, 2022 - December 31, 2022
Registration: July 15, 2022 - December 31, 2022
This promotion is aimed at businesses and mailers offering products for sale, especially during the 2022 holiday shopping season. As mobile technology continues to change the landscape of consumer interaction, mail has the potential to serve as an invaluable conduit between the mobile platform and shopping experience. The CY 2022 Mobile Shopping Promotion encourages mailers to integrate mobile technology with direct mail to create a convenient method for consumers to do their online shopping. Using technology platforms such as Quick Response (QR) Codes, Snap Tags, Watermarks, and other advanced technologies to launch consumers into online shopping experiences is a great combination of the power of print solutions and web-based shopping portals.
Further questions about the Mobile Shopping Promotion can be directed to email@example.com